This is a sponsored conversation with Russell Branson to discuss my personal experiences using his 30-day Traffic Secret’s Challenge with his book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers.
I’ve been blogging for years. I usually like to pretend my first 2 – 3 years of running A Cookie Named Desire didn’t count because I had no idea what I was doing. Most of my time was just me making what I wanted or making what I thought people wanted because of what I saw other people making.
Not once did I stop to ask, “Hey, what do you want to see here?” That’s been my mistake for way too long, but I’ve been working to make sure that I am doing things the right way and focus on what it is that you want to see and bake.
That means a lot of learning and research on my end. My latest effort was agreeing to join Russell Branson’s 30-day challenge from his Traffic Secrets book.
I was somewhat familiar with Russell Branson, if you aren’t aware, he is the CEO of $100M software company ClickFunnels. He built a following of over one million entrepreneurs, sold hundreds of thousands of copies of his books, and popularized the concept of sales funnels. He and his partner, Todd Dickerson, launched ClickFunnels in 2014, which became the fastest-growing non-venture backed software company in the world.
I knew that if anyone had any great tips on not only growing my business, but doing it in a way that also helps me connect meaningfully with readers, it would be him. So far, Traffic Secrets is proving me right because not only does Russell teach you about classical and foundational direct marketing techniques, but he also teaches you how to have a pulse on your industry so you can see upcoming trends and opportunities that may not be apparent to everyone else.
From this book, I was able to really focus and write out everything I needed to gain clarity on who my ideal audience is (hint, that is more people just like you), and how to reach them in a meaningful way.
This involves a lot of understanding of who the type of person I want to reach, then realizing what is important to them, what their pain points are, and what inspires them. What I also found interesting is that it is also about how much I am inspired as well. There is the point where I and my audience intersect within all of these points and that is how I know I will resonate with them.
There’s so much I am still learning and hope to learn from this book. I am still in the middle of the book, but I recommend anyone with a business – not just a website like mine – should grab a copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers and do the 30-day challenge with me.
This is a sponsored post written by me on behalf of Russell Branson